Plan your launch around what patients need

PatientlyIQ shows commercial teams what patients and caregivers say about your indication, your product, and its competitors. Use it to plan a launch, shape your messaging, and see when the conversation shifts.

See How It Works
Launch Planning

Top patient needs

  • Help with insurance
  • Managing side effects
  • Getting to a specialist

Brand sentiment

+21%

More mentions since last month

  • Your brand Positive
  • Competitor A Negative

What you get

  • Launch plans from patient needs

    Personas, journey hurdles, and search data shape who you reach, where, and with which message.

  • Messaging in patients’ words

    Branding and copy built from the words patients and caregivers use for their condition and treatments.

  • Product and competitor monitoring

    See how patients talk about your product and its competitors, and the reasons they give.

  • Early warning

    Recurring reports show what changed since last month and where to focus next.

Line 1

Background therapy

DrugApprovalClassMentionsSentimentTop emotions
Hydroxychloroquine (Plaquenil)
ApprovedAntimalarial (immunomodulator)8019% positive, 45% neutral, 36% negative
Disappointment Hope Anxiety
ACE inhibitors / ARBs
n/aACE inhibitor / ARB (renin-angiotensin blocker)617% positive, 67% neutral, 17% negative
Hope Pessimism Curiosity

Line 2

Induction therapy for active nephritis

DrugApprovalClassMentionsSentimentTop emotions
Corticosteroids (prednisone)
ApprovedCorticosteroid14016% positive, 36% neutral, 47% negative
Disappointment Hope Sadness
Mycophenolate (CellCept / Myfortic)
ApprovedAntimetabolite (IMPDH / purine inhibitor)10526% positive, 47% neutral, 28% negative
Acceptance Hope Apprehension
Cyclophosphamide (Cytoxan)
ApprovedAlkylating agent2532% positive, 40% neutral, 28% negative
Hope Acceptance Disappointment
Belimumab (Benlysta)
ApprovedAnti-BLyS / BAFF monoclonal antibody13530% positive, 33% neutral, 36% negative
Disappointment Hope Anxiety
Voclosporin (Lupkynis)
ApprovedCalcineurin inhibitor757% positive, 29% neutral, 14% negative
Optimism Hope Curiosity

Line 3

Maintenance, refractory options, and advanced care

DrugApprovalClassMentionsSentimentTop emotions
Azathioprine (Imuran)
ApprovedAntimetabolite (IMPDH / purine inhibitor)2524% positive, 36% neutral, 40% negative
Disappointment Serenity Sadness
Rituximab (Rituxan)
ApprovedAnti-CD20 monoclonal antibody1926% positive, 63% neutral, 11% negative
Optimism Anticipation Anxiety
Anifrolumab (Saphnelo)
ApprovedType-I interferon receptor antagonist4340% positive, 26% neutral, 35% negative
Disappointment Optimism Hope
Obinutuzumab (Gazyva)
InvestigationalAnti-CD20 monoclonal antibody250% positive, 0% neutral, 50% negative
Disappointment Hope
CAR-T therapy (investigational)
InvestigationalAutologous CAR T-cell therapy10541% positive, 44% neutral, 15% negative
Hope Optimism Anticipation
Dialysis or kidney transplant
n/an/a2322% positive, 43% neutral, 35% negative
Despair Hope Confusion

How it works

  1. 1.0

    Map the market

    We list the treatments, competitors, and patient communities in your indication.

  2. 2.0

    Listen and tag

    Patient conversations are tagged by theme, sentiment, treatment, and journey stage.

  3. 3.0

    Plan and track

    You get personas and messaging themes, then recurring reports on what changed.

Questions it answers

  • What do patients need from a new treatment at each stage of care?
  • Which words do patients use for their condition and its treatments?
  • How do patients feel about your product compared with its competitors?
  • Which concerns, such as cost or access, could slow uptake?

Common questions

How we work, in detail

See PatientlyIQ on your indication

We will walk you through what patients and caregivers are saying in your therapeutic area.