HealthBeacon got a launch plan for its Smart Sharps Bin, built from patient data, in four weeks

PatientlyIQ turned patient sentiment, patient journeys, and search data into personas, keywords, and ad copy for a connected sharps bin.

The challenge

HealthBeacon needed a digital acquisition strategy for its Smart Sharps Bin, a connected device that helps patients manage injectable medications and dispose of sharps at home.

What we did

  1. 1.0

    Listen

    PatientlyIQ processed patient sentiment, patient and caregiver journeys, and search data.

  2. 2.0

    Map the audience

    We mapped three personas from first awareness through purchase consideration.

  3. 3.0

    Plan the launch

    We set keyword and SEO priorities, wrote sample ad copy targeted by medication, condition, and location, and modeled paid-search traffic and cost.

The outcome

HealthBeacon’s December 2021 landing page used themes close to the ones we recommended: treatment reminders, simple disposal, caregiver support, and discreet design. Hamilton Beach Health acquired HealthBeacon in February 2024.

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